5 marketing lessons from being mentored by a Googler
From December 2013 to March 2014, I was lucky enough to be mentored by a Googler. How? I was accepted onto the TechAbility Google Business programme, and become one of 16 selected to also take part in the mentoring scheme.
My mentor works in the marketing team at Google Wroclaw and, in the 12 weeks of mentoring, she helped me to innovate my personal projects and develop my knowledge of marketing, business and entrepreneurship.
Here are 5 of the most useful marketing lessons I've gained from my mentoring:
1. Start by thinking about the content you're creating
Focus on creating high-quality, relevant content which is in tip-top shape for sharing. It will make your marketing much easier to implement and get results from.
2. It's ok to prioritise your most successful social networks
If Facebook gives you the most social referrals, don't worry about spending more time on it than other networks. Keep an eye on engagement and Google Analytics stats and adjust your social strategy accordingly.
3. Use online learning to keep on top of the game
Take advantage of online learning resources such as Coursera. I took the 'content writing for professionals' course at the start of 2014 and gained so much to apply to my own work and writing.
4. Streamline your work processes
Always be on the lookout for ways to maximise your efficiency at work. I use Google a lot more than I used to (I know, I know). Everything is in one place, shared between apps, and accessible on mobile.
5. Know how to make a stellar social media strategy
It really is worth filling a document with your social media plans. I create a quick table for each network, outlining a goal alongside steps to complete it and notes on my progress. This has worked well for both social media management work and my own projects.