I’m a writer and consultant specialising in content marketing, brand building, and operations.

I work with my clients to build their company’s brand, create long-term inbound marketing results, and find processes that actually work for them.

I've worked with social enterprises, early-stage SaaS startups, tourism boards, and established tech brands on a range of projects across branding, marketing, and operations.

Want to have a chat about your goals? I’d love to hear from you. You can contact me via hello@lucyfuggle.com.

 

I can help you to:

Build your brand

  • Rebranding
  • Brand strategy
  • Visual identity
  • Brand voice & positioning

Get long-term results from inbound marketing

  • Revamping your website (design & content)
  • Content strategy
  • Content projects, such as reports or lead magnets
  • Inbound marketing strategy

Streamline your operations

  • Moving to the HubSpot CRM
  • Streamlining internal processes

 

Want to get in touch?

I’ve worked with

Distributing local travel experiences globally  Project scope: Branding

Distributing local travel experiences globally

Project scope: Branding

Ticketing & EPOS solutions for attractions, tours & events  Project scope: Operations and strategy   digitickets.co.uk

Ticketing & EPOS solutions for attractions, tours & events

Project scope: Operations and strategy

digitickets.co.uk

Determining product roadmap for the responsible travel marketplace while optimising UX and user processes.   Fair Voyage  is making ethical & sustainable travel easy by connecting conscious travellers with verified responsible tour operators.

Determining product roadmap for the responsible travel marketplace while optimising UX and user processes.

Fair Voyage is making ethical & sustainable travel easy by connecting conscious travellers with verified responsible tour operators.

A payment provider for the leisure industry  Project scope: Completed a full rebrand and set up new CRM (HubSpot), website, and slide deck.   Read the project case study >    payyo.ch

A payment provider for the leisure industry

Project scope: Completed a full rebrand and set up new CRM (HubSpot), website, and slide deck.

Read the project case study >

payyo.ch

Healthcare social enterprise in Southeast Asia  Project scope: Developed a content strategy and led the creation of key content pieces for the growing Southeast Asian brand. Created content for a full website redesign (not yet live).   mclinica.com

Healthcare social enterprise in Southeast Asia

Project scope: Developed a content strategy and led the creation of key content pieces for the growing Southeast Asian brand. Created content for a full website redesign (not yet live).

mclinica.com

Cloud-based brand management software.  Project scope: content creation.  frontify.com

Cloud-based brand management software.

Project scope: content creation.

frontify.com

The national tourism board of Switzerland  Project scope: Created content to promote the country's hiking trails in their Summer Magazine 2019.   myswitzerland.com    Read the project case study >

The national tourism board of Switzerland

Project scope: Created content to promote the country's hiking trails in their Summer Magazine 2019.

myswitzerland.com

Read the project case study >

A UK-based ethical fashion social enterprise  Project scope: Led social media for a 125% funded Kickstarter campaign to create a new line of ethical clothing in Ethiopia.   sanchosshop.com

A UK-based ethical fashion social enterprise

Project scope: Led social media for a 125% funded Kickstarter campaign to create a new line of ethical clothing in Ethiopia.

sanchosshop.com

Working across the business units (especially DigiTickets, Payyo, ExperienceBank) to increase synergies and optimise operations.  Built the  Payyo  brand, website, and slide deck.  Developed the visual identity for  ExperienceBank .  Implemented HubSpot’s CRM for  DigiTickets  to improve business development operations.

Working across the business units (especially DigiTickets, Payyo, ExperienceBank) to increase synergies and optimise operations.

Built the Payyo brand, website, and slide deck.

Developed the visual identity for ExperienceBank.

Implemented HubSpot’s CRM for DigiTickets to improve business development operations.

Europe's largest student travel operator  Project scope: Marketing operations and content strategy.   bus2alps.com

Europe's largest student travel operator

Project scope: Marketing operations and content strategy.

bus2alps.com

Booking software for tours & activities  Spent three years building TrekkSoft's content team and inbound marketing strategy.  Case study:  Making content work for a SaaS company: approaching 100k content downloads at TrekkSoft    trekksoft.com

Booking software for tours & activities

Spent three years building TrekkSoft's content team and inbound marketing strategy.

Case study: Making content work for a SaaS company: approaching 100k content downloads at TrekkSoft

trekksoft.com

Worked with Acorn T-Stats to build their new website. Their DMO clients use T-Stats to get accurate data on their destination, including Airbnb occupancy, conference bookings, footfall, and other interesting stats.

Worked with Acorn T-Stats to build their new website. Their DMO clients use T-Stats to get accurate data on their destination, including Airbnb occupancy, conference bookings, footfall, and other interesting stats.


Websites I’ve built

Payyo - Website created and hosted on  HubSpot

Payyo - Website created and hosted on HubSpot

The Content Brand - Built with  WordPress

The Content Brand - Built with WordPress

livewildly.co – Built with  WordPress

livewildly.co – Built with WordPress

Roamtogether - Created on  Sharetribe  framework with  Ruby on Rails  and hosted with  DigitalOcean

Roamtogether - Created on Sharetribe framework with Ruby on Rails and hosted with DigitalOcean